It's the day after the European and local elections and all those pre-written reports of a UKIP surge in popularity and how they are now a credible force are being rolled out. Over the past six months the BBC and other news outlets have repeatedly reported on UKIP with Nigel Farage gobbling away about Europe and Immigration on almost every programme.
UKIP was originally set up to oppose Britain's membership of the European Union.This is a fairly reasonable standpoint - there are pros and cons to staying in Europe and it's always worth debating them.
In 2012 UKIP were polling at around 8%. They had their day in the previous European elections but they were falling behind. Their relevancy to day-to-day life in Britain waned. Afterall they just focused on Britain's relationship with Europe and not much else. Since 2013 UKIP and Farage have featured heavily in the national media. Rogue UKIP members making awful right-wing statements and Farage condemning them have become a regular feature of daily news reporting. Immigration has become a keystone issue for UKIP. It's been tied in to their anti-European stance. They scaremonger about immigrants and lay the blame for most of society's ills on their shoulders. This was not the original purpose of UKIP but immigration, and a host of other right-wing issues, have become part of a broader manifesto. UKIP have positioned themselves to the right of the Tories and everyday they've been given the platform to tug public opinion their way.
It's not entirely clear why they get so much media attention. Perhaps it's the morbid comedy of their rogue councillors. Perhaps it's just lazy journalism which allow papers to print divisive headlines which help sell papers and provide click bait to angry, bored office workers. Perhaps it's Farage himself - like a rabble-rousing lad telling risqué jokes to his mates down the pub.
But I believe it's not a natural bubble in popularity. It's not that anti-immigration has suddenly become the primary issue for the British public. It's being managed.
Lynton Crosby was appointed as a campaign consultant for the Conservatives in November 2012. The saturation of the media by UKIP and subsequent rise in popularity in this party has happened since this appointment. Perhaps it's coincental or perhaps UKIP are being used by the Conservatives to help push the agenda of the 2015 elections to territory that Conservatives are comfortable with.
Crosby is known for the wedge strategy. This is looking at an issue that will create division in the main opposing party. Clearly this issue is immigration. The Conservatives want to appear as being all-embracing so they simply can't make outrageous statements about foreigners. However UKIP, a party shouting from the right wing, can make these statements. The Conservatives have a stranglehold of the media in Britain. I propose that the Conservatives are using their influence on the media to give exposure to UKIP. This pushes the agenda of the 2015 election to discuss issues like immigration and getting out of the EU rather than issues such as the continued failure of the financial markets, the problems with the cost of living and wealth inequality. UKIP are the attack dog - barking out statements which agitate and give licence to angry, impressionable people to say "the unsayable".
We'll now see the Conservatives take UKIP seriously. They will link up with them because they'll say they're reacting to what the British public are saying. However the Conservatives are not reacting. It's their plain. Crosby and his team of election advisers are engineering this.
All that said I truly believe it won't work. British people are largely very welcoming and very adaptable. The ordinary English man and woman will accept difference and change. It's one of the positive ways in which England and Britain became powerful. The English language has become the lingua franca of the world simply due to it's pliability. It's the language of England and it represents the ordinary English person. They will take on new words, new worlds, new ways of living and mix them in with their language and way of life. Yet again the majority of the British public will vote for socially liberal parties in 2015. Let us just hope the BBC and other media outlets will try to ignore the conservative lobby and actually provide a mirror of true British and English attitudes.